HSBC
Web and Software
Description
HSBC is one of the largest banking and financial services organizations in the world. HSBC asked HumanCentric to help them create a series of moodboards and design directions to better enable them to integrate two acquired companies into their existing brand language. Our team of Graphic Designers researched the brand history, guidelines and visual language and incorporated them into a series of compelling, contemporary options which could be applied across all print and web collateral. We provided HSBC's team with visual research on color trend and image forecasting that would allow the new groups to grow into the look and feel of the HSBC brand.
Services
- Human Factors and Research
- Design Engineering
- Industrial Design
- Interaction Design
- Graphic Design