Geomagic

The Challenge: Update the brand language for the Product Suite of Geomagic Software.

The Approach:

• Identify brand requirements related to Geomagic's Suite of 3D Scanning Software
• Develop identity boards that explore potential directions for the product family
• Explore typographic, photographic and illustrative treatments to support the new brand direction
• Design and support the updated marketing message and new identity through packaging, product brochures, tradeshow banners, information diagrams, illustrations and UI design

The Result: An updated identity that reinforces the strength of Geomagic products thorough minimalism, sophistication and elegance.

Services: Graphic design, Interaction design, Web design