Automotive Human Factors

The Challenge: To support a tier-1 automotive supplier in their ability to quickly and effectively identify the human factors impact of new telematics and technology solutions for a busy driver.

The Approach:

• Provide a structure and support for building a human factors process inside the company.
• Review over 100 unique automotive interior features, technologies, or capabilities from the perspective of human factors and provide pointed improvements where necessary.
• Conducted numerous competitive reviews identifying potential advantages and gaps.
• Conducted numerous usability studies to quantify performance with various automotive products and systems.
• Provided independent human factors analysis of early voice user interfaces in the automotive industry.
• Incorporated human factors skill sets with those from industrial and graphic design to create ideal driver experiences.

The Result: A change in the approach to automotive product design that begins and ends with end users, usability and human factors.

Services: Human factors, User research, Usability testing, Interaction design