MediaFLO

The Challenge: To validate the usability and user acceptance of a mobile baseball-tracking application.

The Approach:

• Identify serious baseball fans who spend the majority of the baseball season following a specific team, players and statistics.
• Conduct 1-on-1 usability sessions with baseball fans to identify pros and cons of a mobile baseball application that was under development.
• Identify ways to improve the screen design in order to display the status of a live baseball game within the framework of a small mobile phone.
• Catalogue other application requirements for appealing to the serious baseball fan.

The Result: Targeted design feedback from the voice of the intended user audience that optimized the GUI design and interaction for maximum enjoyment.

Services: User research, Usability testing